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With her time stretched thin, she's tried digital dating , with little success. I have done OkCupid. I have done eHarmony. I have done Tinder. I have done Bumble. I have done happn.

Once received, Pheramor sequences 11 genes allegedly linked to attraction to determine biological compatibility. This is what predicts attraction," CEO and founder Dr. Scientists have shown in dozens of publications that people are attracted to one another when their HLA genes are different. That's right! Facebook's '10 Year Challenge': Reminding users about the potential perils of social media. Pheramor also suggests that users connect their social media accounts to its app so that the company can data-mine for personality traits and mutual interests, according to Wired.

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Combining your DNA results and social media stats, the app sends you three potential mates in your area, daily, with profile photos blurred to discourage mindless swiping, Wired reports.

But David Magnusthe director of biomedical ethics at Stanford, has his doubts.

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While there is scientific proof that pheromones can cause attraction, Magnus says there are many other factors that determine compatibility. There are also privacy concerns.

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The co-founders understand the privacy concerns, and say they will not sell the DNA data. They also added that DNA information from users will be deleted if they are no longer using the app.

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Clay admits she's nervous, but has already signed up for Pheramor. When asked if she's ready to trust science, she replied "why not?

Genetic-based dating app works to find true love using..

Dating may not be an exact science, but Ida says she's tired of swiping right and swiping left, so she's willing to swab to find love. Share Tweet Flipboard Email.

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DNA dating service. With that question, she set in motion a series of events. These events included teaming up with Bin Huang to start a dating app, called Pheramor, that factored in user DNA; raising millions for the company; hiring a team from across the country; and signing up users in all 50 states. Though, Pheramor's hockey stick growth came to a sudden stop this year when Apple pulled the app from its store, and there was nothing the founders or their investors could do about it.

InnovationMap recently spoke with Barreto to discuss the rise and fall of Pheramor and lessons learned. Barreto mulled over the idea for the company through college and through her genetics PhD program before starting the company in I was really lucky with Pheramor to ride the wave of Houston growing its startup community. Pheramor was the first nationwide DNA-based dating app, and for that she will always be proud, Barreto says.

At our peak, we had downloads a day. In March, Barreto and Huang attended Enventure's bioventure pitch event, where, just three years prior, the duo had pitched and won thousands of dollars. It was a real turning point, Barreto remembers.

Jan 29,   Love is a science according to Pheramor, a dating app that claims to use your deoxyribonucleic acid (DNA) to measure compatibility based on physical chemistry. Love is a science according to Pheramor, a dating app that claims to use your deoxyribonucleic acid (DNA) to measure compatibility based on physical chemistry. Love is a science according to Pheramor, a dating app that claims to use your deoxyribonucleic acid (DNA) to measure compatibility based on physical chemistry. The booth belonged to Pheramor, a Houston-based online dating startup that claims to use your DNA as the secret sauce in its matchmaking formulation. The company launched today in its home.

Earlier that day, they had seen some issues with Apple's app store and filed a service request. As she left the event, Barreto's phone rang, and it was an Apple representative explaining that the Pheramor app had been pulled from the store. New rules for the App Store had been set in place - rules that forbid dating apps from procuring DNA samples from users.

Dec 26,   Genetic-based dating app works to find true love using your DNA Maggie Gordon Dec. 26, ated: Dec. 27, a.m. Facebook Twitter Email LinkedIn Pinterest.

For the next three weeks, Barreto called every app reviewer at Apple and challenged each "no" she got. I was like, 'No, I just need to talk to someone. I'm going to hustle around this. Barreto knows why Apple instituted the new policy - biohackers are the newest cyber threat in the world.

"Pheramor is a science-based dating app," says Dr. Brittany Barreto, the company's CEO and founder. "We use DNA and digital data to measure compatibility between singles." The process on. Jan 25,   DNA dating service HOUSTON - Ida Clay is an actress and yoga instructor in Houston. With her time stretched thin, she's tried digital dating, with little success. Dec 05,   I was really lucky with Pheramor to ride the wave of Houston growing its startup community." She went on to fundraise $ million, and, at its height, Pheramor had 10 employees working out of WeWork in the Galleria. Pheramor was the first nationwide DNA-based dating app, and for that she will always be proud, Barreto says.

But she was being dragged through the ringer while watching her startup slowly slip away, and the anonymous Apple employees on the other end of the phone had no sympathy for her inner turmoil. The Pheramor app was still live on Google, Barreto says, but with only 10 percent of the market, and data showing that Android users are historically non-buyers, she knew she had to pivot. Barreto tapped an acclaimed relationship expert, Laura Berman, as a strategic adviser.

She made a deal with her board - if they could sell of these kits in 60 days, they'll make new goals and keep the testing live.

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Barreto says they sold some, but ultimately in June, after not meeting that goal, she suggested to the board the company should sell its assets, if possible, to help pay back her investors. At this point, she had laid off her staff, and it was down to the co-founders. Both got new jobs - Huang is now the head data scientist at Houston-based BrainCheck, and Barreto joined Capital Factory as its Houston-based venture associate.

Sick of swiping left? Dating service lets you swab your cheek instead

Since Barreto was actively trying to sell the assets, she kept quiet about Pheramor's downfall. While she had some interest, ultimately, people told her the technology was too complicated or that they wouldn't buy unless Barreto came with the company.

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I knew it was the journey I wanted to continue down. Barreto's past six months have been a rollercoaster, to say the least. Losing Pheramor felt like an identity crisis for her.

She had to keep most of her inner turmoil hidden from the startup community, especially since she was trying to sell Pheramor's assets. She battled an eating disorder and lost chunks of her hair, all the while she felt like she had to keep a smile on her face. It felt like stakes were higher for me," Barreto says. She did find a few entrepreneurs that helped to guide her with their own perspective and careers, and Barreto says she leaned on her lawyer, Nicole Moss, a Houston-area startup lawyer, to help talk her through things.

One surprising confidant was one of her investors, Jack Gill. Barreto remembers meeting with Gill and thinking she was about to have to apologize for losing a ton of his money, but instead, he hugged her and congratulated on her first failure - that Pheramor's demise made her a real entrepreneur.

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I realized, 'Wow, this is really a jumping off point,'" she says. This, of course, was directly contrasted by other investor's extreme disappointment. In the end, Barreto paid back investors by about 5 percent.

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She also realized the difference of working with investors who are new to the process.

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